Committed to advancing the common good.
Positively disrupting how impact is achieved and funded
We believe that most impact is underrecognized and undervalued. We believe that impact can be measured, can be verified, and can be delivered as a unique blockchain token – a Verified Impact AssetTM – that can change the paradigm of how we solve the world’s greatest problems.
We didn’t set out to build a marketplace, but we saw the clear need. There was a massive gap of infrastructure to measure, value, verify and fund impact. Social Impact Bonds, Results-based Financing programs and the Carbon Markets gave us a vision of what could be, so we started building it. But a marketplace is only as effective as those who participate so we invite those with a passion for funding results to join us and help us build a paradigm-shifting marketplace for the common good.
We’ve had the opportunity to build high impact companies with talent across the globe for the last 20 years.
Our Advisors are true world changers in sustainability, innovation, technology and strategy.
Greg is as much at home in a village in East Africa as he is in the mountains of Park City, Utah where he grew up. At age 23, he stepped off the airplane in Nairobi as an under-qualified but eager co-founder of The Paradigm Project, a last-mile clean energy distribution business. After 10 years of launching and operating social enterprises across East Africa, seeing opportunity in emerging and new markets has become his norm. Building diverse teams to deliver social, environmental, and economic impact has been the avenue to achieve Greg’s long-standing desire to reach underserved communities.
Greg met his wife of 6 years, Elizabeth, in East Africa while she was working for the President of Malawi. They live in North Carolina in a converted 2001 Bluebird school bus with their two children and a vizsla.
Greg has a background in corporate M&A, law, and capital markets. He is the co-founder and former president of Bluesource, a leading environmental asset developer as well as the co-founder and former CEO of The Paradigm Project, a last-mile, consumer finance and distribution business in East Africa.
Chief Development Officer
Erik has 35+ years of experience investing, managing, and advising public and private companies, including 17 years at The Blackstone Group as a Senior Managing Director. Erik is the Co-Founder and COO of Wrinkl, Inc., a team communication platform that brings clarity and productivity to collaboration. Prior, Erik was CEO and CDO of Bluesource, a leading environmental asset developer, as well as a Founding Board Member and investor in The Paradigm Project, a last-mile, consumer finance and distribution business in East Africa.
Director of Impact Practice
Matheus is specialized in developing, managing, and implementing blended finance solutions and policy mechanisms that catalyze sustainable investment across mitigation and adaptation sectors. As the Director of Impact Practice at the Common Good Marketplace, he guides the implementation of CGM’s Technical Framework while working closely with the team to help screen, onboard, and support high-impact organizations onto the marketplace itself.
Matheus holds a Bachelor’s degree in Economics from PUC-Rio and a Master’s in Public Policies, Strategy, and Development from the Federal University of Rio de Janeiro (UFRJ). He also has several papers published on topics related to Economics, Sustainability, and Public Policies.
Zoe started her career at L.E.K. Consulting where she advised on strategy, operational and M&A projects. She has since held various leadership positions in corporates, start-ups, social enterprises and non-profits, where she designed strategies and built operations to deliver growth. Zoe graduated with a Bachelor of Laws and a Bachelor of Commerce from the University of Melbourne.
On weekends you can find her learning to play songs in different languages with her husband. Having lived in Melbourne, Singapore, Shanghai and Tel Aviv, Zoe has a knack for ending up in places she never thought she would be. Wherever she goes, she loves seeing lives transformed and delights in growing things – whether it be people, organizations or impact.
Senior Impact Consultant
Johanna has spent more than 10 years working in international development, quantifying social impacts and outlining best practices in the clean energy and environmental sectors. She served as Chief Impact Officer of The Paradigm Project, where she led their carbon asset portfolio and spearheaded social impact audits of their projects. She holds a PhD in Philosophy from Vanderbilt University. Johanna lives near Austin, TX with her husband, two boys and a growing flock of chickens.
Impact Portfolio Manager
Khulood is a passionate Sustainability and Social Impact trainer and advisor with around 18 years of experience in developing and delivering sustainability and corporate responsibility strategies across a wide range of industries. She is well experienced in analyzing and measuring social impact, establishing sustainability frameworks and strategies, setting sustainability measurable targets and KPIs, materiality assessment, stakeholders’ mapping, and sustainability reporting.
Impact Portfolio Manager
Hanningtone is a practicing impact specialist with 15 years of experience. His career took off in 2008 as an apprentice and part-time researcher at The Steadman Group (now Ipsos), and since then, he has developed a greater appetite for data and how it can be used to make well informed decisions. He has a BA in Social Sciences from Catholic University of Eastern Africa and is currently finalizing his MA in Monitoring and Evaluation at Daystar University. Hanningtone lives in Nairobi with his wife, Phyllis, and three children.
David is a software engineering leader at Accenture. In his role, he advises enterprise executives on applications of emergent technologies and drives the development of digital products. As Technology Advisor to the Common Good Marketplace, David helps the team understand a complex technical landscape and navigate product decisions for the platform.
Our Impact Advisory Board is made up of industry leaders in delivering impact, measuring impact, and developing standards to credibly capture impact. The IAB board brings their invaluable expertise to provide independent perspectives, review technical documentation and continuously improve our framework and methodologies.
Meeghan is passionate about using data to better allocate resources for social impact. Her aspirations to change the world started at the age of six while working on whale conservation in Hawai'i. She has spent the last decade in Asia and East Africa, working with funders and social impact organizations of all sizes. She’s as comfortable explaining predictive data models in corporate boardrooms as she is working alongside field staff to collect data on the ground.
Meeghan has an MA in Conflict Resolution from Georgetown University and a BA in International Relations from Brown University. She is an avid traveler, runner, reader, and scribbler.
Ellen has been working at the intersection of business and social and environmental impacts for more than 15 years. She has on-the-ground experience working with businesses and investors on social and environmental issues throughout Africa, Asia and the Middle East. Ellen is currently an independent consultant specializing in social and environmental impact measurement and management.
In this capacity, she has worked with a variety of clients ranging from venture capital funds to institutional investors to establish impact frameworks and processes to measure and manage the social and environmental impacts of their investments. She has also worked on the development of a number of industry initiatives including IFC’s Operating Principles for Impact Management and UNDP’s SDG Impact Standards.
Prior to starting her own business, she worked for the Global Impact Investing Network (GIIN) and led the development of IRIS, the impact measurement standard for the impact investment industry. Ellen also has more than ten years of experience as a management consultant with PricewaterhouseCoopers focusing on corporate sustainability and private sector development.
Ellen holds a bachelor’s degree in Applied Math and Economics and a master’s degree in Economics, both with honors, from Johns Hopkins University.
Dr. Karima Ladhani is an innovation & strategy consultant, social entrepreneur, investor, and ecosystem builder.
An entrepreneur in residence at Georgetown University and a visiting scientist at Harvard University, Dr. Ladhani’s work impacts policy making across 30 countries. She also mentors entrepreneurs from across the African continent, India, and the USA through her work at Next Health Accelerator, Aspen Digital Equity Accelerator, and Builders + Backers.
Dr. Ladhani is the Founder & CEO of Barakat Bundle, a non-profit that creates life-saving bundles for mothers and newborns in South Asia and Giving Cradle, a social enterprise that creates safe, sustainable maternal & newborn products that give back.
Dr. Ladhani is a graduate of Harvard University (PhD, MPH), as well as University of Waterloo (BMath) and Wilfrid Laurier University (BBA) in Canada. She has received numerous accolades including:
- Top 50 South Asian Founders to Watch
- 40 under 40 Public Health Catalyst Award
- Aspen Ideas Festival Global Voices Scholar
- Harvard Undergraduate Women in Business Award
- Harvard Business School New Venture Award
- LinkedIn For Good Award
- WeWork Creator Award
Our Strategic Advisory Board is made up of truly innovative world changers that are leveraging their corporate and commercial experience to help CGM deliver sustainable value at scale.
Samira Khan works at the intersection of social impact + tech. She had been focused on impact measurement and the SDGs. Samira has worked on global social impact and innovation across corporations, governments, and the social sector for over twelve years. Her work spans the Americas, the Middle East, and Asia. She is a former strategy /management consultant at Accenture; and while with A.T. Kearney in Southeast Asia, played a leading role in starting their social impact organization. Samira also worked for a New America-incubated social enterprise looking to better connect overlooked Americans with jobs. Samira is also passionate about youth empowerment toward the SDGs and gender.
Rick is globally recognized as a leading climate change lawyer, and for two decades has advised governments, multinational companies, financial institutions, funds and project sponsors on the economic transition to a low carbon economy, including being a thought leader on carbon and environmental market transactions. He is officially recognized by Chambers USA and Chambers Global as a leading climate change lawyer, an accolade he has held for 10 years. He is a former Partner and head of Baker McKenzie’s North American Climate Change Practice; and former Chair, International Emissions Trading Association. He serves on the Board of Advisors to the USC Schwarzenegger Institute and was Awarded Chevalier of the National Order of Merit by the President of the Republic of France for his significant contribution to the preparation of the Paris Climate Summit, and the implementation of the Paris Agreement.
Neil is an entrepreneur, adventurer, father, avid reader, and Design Thinking Strategist. He has deep expertise in applying Human Centered Design principles to help business leaders create and implement sustainable strategies that create more value for more people by doing less harm and more good.
Over the years, he’s led companies, managed teams, launched start-ups, and advised a wide array of clients on how to advance their business objectives in ways that enhance long-term value and performance, while simultaneously improving the health and well-being of people and planet.
Neil spent the early part of his career as a Design & Innovation Strategist working with a wide range of Fortune 500 clients to help them develop and launch new products and brands. He then went on to launch a clean energy social enterprise that links clean energy distribution and sales networks in emerging markets with carbon offset revenue to accelerate growth.
That unique and widely varied career combining corporate leadership, brand strategy, innovation, environmental assets, and social enterprise design ultimately led to a partnership in BILD, a strategic consultancy focused on integrating social and environmental sustainability into core business activities, whose goal is to bridge the gap between profits and purpose to help mid-market companies accelerate performance and create new value.
Serving as the Managing Director of Envoy’s Strategy & Innovation Group, Shawn guides and supports an incredibly talented team and helps leaders unleash the power of brand to transform companies. He is focused on making a positive impact in the world by helping others unlock their full potential.
Bringing twenty-plus years of practical brand, innovation experience and business-building experience, helping leaders of Fortune 500s and purpose-driven startups. Shawn believes in an “Uncommon Sense” approach whereby the most significant challenges can be solved, and the biggest opportunities realized by focusing people with shared values, clear purpose, simplicity and common sense together.
He is privileged to work with executive teams at large, multinational companies and passionate entrepreneurs to launch new products, brands and companies. He’s had the pleasure of working with leaders at Adidas, Bolthouse, Campbell’s, Diageo, Hilton, IDEO, Mattel, Nike, PIRCH, Petco, Starbucks, Samsung, Taco Bell, WD-40, Westfield and World Vision among many others.
Following a life-changing trip to Malawi in March, 2004, Shawn pursued creative and sustainable ways to make a measurable difference. Serving as co-founder of YouSchool and on advisory boards for The Honest Kitchen, Trustworthy, FEED and Common Good Marketplace. He writes and speaks on a variety of purpose, culture and innovation related subjects.
Olivia is a senior consultant to the World Bank, UNDP Investment Committee member, and expert in results-based financing. Ms. Byanyima is a Senior Transaction Advisor at Manufacturing Africa (BDO), a Senior Consultant, Energy & Extractives Group at World Bank Group in the Greater New York City Area.She is also a member, Investment Committee at United Nations Capital Development Fund (UNCDF).
Byanyima holds a Bachelor of Science, Quantitative Economics from Makerere University, Masters in Business Administration from Columbia Business School and also a Master of Arts in Quantitative Methods from Columbia University in the City of New York
Collectively, we need to up our game if we’re serious about achieving peace and prosperity for all. That’s why we’re changing the way human flourishing is valued and achieved. So we focus not on sustainability practices, but on demonstrated performance.
Where real change is delivered in the form of a blockchain token: transferable, permanently, transparently, and verifiably connected to the real story, and the individuals in that story.
Not as commodities, or an offset to bad behavior.
Because like people, a story of lasting transformation can never be a commodity. So we serve the people in these stories, and all the new stories that are possible - because verified outcomes can finally reflect their true value.
Driven by our 10 principles
Common Good Marketplace thrives by a common commitment to the principles that ensure it equitably benefits all stakeholders.
Impact Quantification and Valuation standards used by CGM have reached considerable consensus that the standard is valuable and does in fact achieve its sustainability objectives. The standard cannot be new, unproven or unutilized.
Impact including both positive and negative, intended and unintended to determine the net impact. Impact be measured in line with, or incorporate, the Impact Management Project’s 5 Dimensions of impact which include measurement of
1. what is the impact,
2. who is affected by the impact,
3. how much impact is created in depth and duration,
4. the contribution of the developer,
5. the risk of the intended impact not occurring.
The stakeholders surrounding a CGM-certified project activity must be sufficiently engaged and consulted to maximize impact, reduce unintended negative outcomes, optimize program design and implementation, support verification of impact achieved, and improve the project during the evaluation period.
Impact has positive economic value that can and should be measured. Each Impact Asset valuation must incorporate both the positive and negative value of the project’s impacts, including the practitioner, project developer or organization’s negative social and/or environmental impacts. An impact recipient (whether customer, beneficiary or stakeholder) must estimate the relative economic value of the impact they experience, and this value and all applicable assumptions must be incorporated in the overall calculation of economic value.
Following the Impact Management Project’s Classifying the effect of an impact, CGM is designed to enable a broad variety of organizations to purchase and supply Impact Assets which Benefit stakeholders and Contribute to solutions beyond simply "Avoiding harm". The marketplace is also expected to serve as a vehicle for fulfilling or exceeding regulatory requirements, supporting sustainability goals, and improving investor-investee relationships.
To reduce friction and increase use, acquisition and transaction costs and overbearing process requirements must be minimized. Language used must not be overtly technical so as to preclude non-technical experts from buying, selling and registering assets on CGM. Technology (APIs, calculators, portals, etc.) shall be developed and used to facilitate ease of use and transfer of data.
The processes, standards, methodologies, data, and impact evidence must be publicly available and accessible to all stakeholders at all times (while still protecting individual’s data rights).
CGM processes, services and standards must be efficient in their application and use to facilitate progress and impact.
CGM must be independent, impartial and balanced, and must not favor one stakeholder’s interests or enable unethical gain.
Quantified, valued and verified impact through CGM must be able to be digitized via serialization or and may be tokenized in order to transparently and securely transfer assets between impact suppliers and impact buyers.
Ready to make real, verifiable impact?
We are the global impact marketplace of world changers committed to delivering real, verified results to the world’s greatest problems for the common good.
Talk to us about how we can help your organization measure, verify and fund impact that drives real results.